We are Lateral Thinkers ...

Our questions are designed for the testing ground of continual improvement. We develop new solutions both for questions and for problems. We set benchmarks for effectiveness in results and performance, short cuts, low-cost solutions and customer service. Thereby creative results give new answers to the ever recurring questions concerning communication, public appeal, range and sustainability.

The human being at the center. Now it is a matter of establishing and maintaining the relationship between product and person as well as person and product. Who waits loses. Each target group will be intercepted there where its interests, its claims, its emotions lie. Messages will be channeled in such a way that they hit ever yone as a personal experience, that they find each person exactly where that person is.

Harnessing Trends ...

TRENDSUPPORT  monitors long-term innovation processes or short-term market trends.

TRENDSCOUTING has its ears to the navel of the impulses – of growing ideas while
                                    keeping an eye on market reactions.

TRENDIDEAS          placing trend impulses intraceable strategic campaigns.

TRENDANALYSIS    is the controlling of the communication campaigns, having a
                                    sustainable benchmark and adapting to the flexible trend
                                    parameters (trend worlds).